Managing External Identities with Azure Active Directory B2C

Published: October 26, 2023 | By: Alex Johnson

In today's interconnected digital landscape, applications increasingly need to connect with users outside their organization's direct control. Whether it's customers, partners, or guest users, managing these external identities securely and efficiently is paramount. Azure Active Directory B2C (Azure AD B2C) offers a robust, scalable, and customizable solution for handling customer identity and access management (CIAM).

What is Azure AD B2C?

Azure AD B2C is a cloud-based identity and access management service that enables you to manage how customers sign up, sign in, and manage their profiles when using your cloud and mobile applications. It's built on the same technology that powers Microsoft's own consumer services and provides a highly available, global infrastructure.

Key Benefits of Azure AD B2C

Core Concepts for Managing External Identities

User Flows vs. Custom Policies

Azure AD B2C provides two primary ways to define your user journey:

Identity Providers

Azure AD B2C supports a variety of identity providers, allowing users to sign in with accounts they already have. Configuring these providers is a critical step in enabling broad user adoption.

User Registrations and Sign-Ins

Managing the registration and sign-in experience is fundamental. Azure AD B2C simplifies this through:

Implementing External Identity Management

Getting Started: Creating an Azure AD B2C Tenant

The first step is to create an Azure AD B2C tenant in your Azure subscription. This is a separate directory that will manage your customer identities.

Configuring Identity Providers

Navigate to the "Identity providers" section in your Azure AD B2C tenant. You can then add and configure your desired providers.

Azure AD B2C Identity Provider Configuration Example (Conceptual):

Provider Type: Social Identity Provider
Name: Google
Client ID: [Your Google Client ID]
Client Secret: [Your Google Client Secret]

Provider Type: Local Account
Username: Email address
Password: Complexity requirements

Defining User Flows

Go to "User flows" and create new flows for sign-up, sign-in, or profile editing. You can select which identity providers to offer and which user attributes to collect.

Integrating with Applications

Register your applications within your Azure AD B2C tenant to enable authentication. Azure AD B2C supports standard protocols like OAuth 2.0 and OpenID Connect, making integration with modern web, mobile, and SPA applications straightforward.

For example, using the Microsoft.Identity.Web library in .NET:

services.AddMicrosoftIdentityWebAppAuthentication(Configuration, "AzureADB2C");
services.AddRazorPages().AddMvcOptions(options => {
var policy = new AuthorizationPolicyBuilder().RequireAuthenticatedUser().Build();
options.Filters.Add(new AuthorizeFilter(policy));
});

Advanced Scenarios and Best Practices

Managing external identities with Azure AD B2C empowers you to deliver seamless, secure, and personalized experiences to your users, no matter where they come from.