Introduction
This glossary provides definitions for common terms used in user research. It's a valuable resource for anyone involved in understanding user behavior and informing product development.
Glossary
**Usability:** The ease with which users can achieve their goals using a product or system.
**Persona:** A fictional representation of a target user, based on research and data.
**User Flow:** A visual representation of the steps a user takes to complete a task.
**A/B Testing:** A method of comparing two versions of something (e.g., a webpage) to determine which performs better.
**Heatmap:** A visual representation of user interactions on a webpage or app, often showing where users click, move their mouse, or spend their time.
**Tree Testing:** A method for evaluating the findability of information on a website or app.
**Contextual Inquiry:** A research method where the researcher observes users in their natural environment while they are performing a task.