Analytics Guide

Learn how to collect, interpret, and act on data to drive informed decisions for your website.

1. Understanding Web Analytics

Web analytics involves measuring, collecting, analyzing, and reporting web data to understand and optimize website usage.

Visitors vs. Sessions
Page Views & Bounce Rate
Conversion Funnels

2. Key Metrics

SessionsNumber of visits

UsersUnique visitors

Avg. Session DurationTime spent per visit

3. Popular Tools

Google Analytics 4
Matomo
Mixpanel
Hotjar

4. Implementation Steps

Choose a tracking platform
Insert tracking code into your HTML head
Define goals and events
Validate data collection
Analyze reports regularly

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXX-Y"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-XXXXX-Y');
</script>

5. Sample Traffic Overview

FAQ

What is the difference between users and sessions? +

A user may have multiple sessions. Sessions represent individual visits.

How often should I review analytics? +

At least weekly for active sites; monthly for stable sites.