Data Visualization Guide

Turn raw numbers into compelling stories

Introduction

Data visualization bridges the gap between raw data and human insight. A well‑crafted visual can reveal trends, outliers, and relationships that are difficult to spot in spreadsheets.

Choosing the Right Chart

Select a chart type that matches the story you want to tell:

  • Line chart – trends over time.
  • Bar chart – compare categories.
  • Scatter plot – correlation between two variables.
  • Pie / donut – part‑to‑whole composition.
  • Heat map – density or intensity across a matrix.

Avoid clutter; keep the focus on the most important data points.

Design Principles

Good visualizations share a few core principles:

  1. Clarity – every element serves a purpose.
  2. Accuracy – avoid misleading scales or distortions.
  3. Context – label axes, provide legends, and add annotations.
  4. Accessibility – consider color blindness, font sizes, and contrast.

Implementing these guidelines ensures your audience can trust and understand the data.

Popular Tools

There are many libraries and platforms to create visuals, ranging from simple drag‑and‑drop to full programming APIs:

ToolTypeLicense
Chart.jsJavaScript libraryMIT
D3.jsJavaScript libraryBSD
PlotlyJS/Python libraryMIT
TableauDesktop/OnlineProprietary
Power BIDesktop/OnlineProprietary

Live Example

Below is an interactive line chart that visualizes monthly website traffic.

Further Reading

Explore these resources to deepen your visualization knowledge: