User research is a critical process for any product or service. It involves gathering insights into user behaviors, needs, and motivations to inform design and development decisions. By understanding your users, you can create products that truly meet their needs and provide a positive user experience.
One-on-one conversations with users to gather qualitative data about their experiences and perspectives.
Collecting quantitative and qualitative data from a large group of users through structured questionnaires.
Observing users as they interact with a product or prototype to identify usability issues.
Comparing two versions of a design or feature to determine which performs better.
A technique for understanding how users categorize information, often used for information architecture.
For more information, see our user research glossary.